Ecolife overview
Ecolife was born from a desire to find a way to track sustainability living in a friendly yet informational way.
You can casually share hacks or daily finds with others,
or learn in-depth professional tips and tricks from journalists.
Role: Graphic Designer & UX/UI Designer
Timeline: 3 months
Tools used: Figma, Illustrator, Miro
problem
Although there are many sustainability apps
out there, most lacked a welcoming and approachable experience that anyone could jump into. Few offered a blend of both community learning and lifestyle tracking in one cohesive space
solution
I wanted to create something simple, easy to understand, and not overwhelming, thus Ecolife came to life. It’s there to help you balance everyday living with sustainable choices, while connecting with others who are either just starting out or already living the eco life. You can track trips and habits to get a better sense of your impact on the planet.
challenges & opportunities
Overwhelming
Many users felt confused
by jargons and stats used
making it hard for users to
stay motivated.
inexperienced
Users expressed not knowing
where to begin or how to be involved in the conversation.
informative
My priority is to create an informative experience for
users while maintaining it
digestible and empowering.
“I want to live more consciously without it feeling like a chore.”
-Anon user
COMPETITIVE ANALYSIS
Planet Pal
Advantages
Wide Range of media
Audio PLayback
Overwhelming
Disadvantages
Earthly
Advantages
Daily Reminders
Daily Engagement and high rate of loyal users
Lack of Community
Disadvantages
CarbonSum
Community Driven
EngagementPersonalization
Strong Networks
Toxicity
Wide-ranging content
Advantages
Disadvantages
moodboard
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
user journey
The user journey was mapped out to reflect a day in the life of a
Christian navigating their faith digitally. Getting a deeper understanding of their needs.
Wireframes
During the wireframing process, I wanted to ensure that the navigation across pages was intuitive and welcoming for all users. My early sketches involved habit tracking activities, community engagement/forums and an intuitive interface to make sure the experience wasn’t overwhelming.
Impact
intro to sustainable living
Introducing the apps core values.
Sets the tone for more mindful living.
Carbon footprint simplified
Giving users a confidence boost in understanding carbon impact.
Users will be able to chose from different transportive means.
Ecolife showcases the percentage of how their carbon footprint has improved since they began their journey.
green tips & tricks
Offering “random tip of the day” allows users a to have a varied feed of information.
Every article is written by sustainability experts, making information more impactful and digestable.
Giving users an opportunity to save articles and look back on them later.
the green community
Community posts have the option of categories
Posts have an option to be saved and looked back on later.
Users will be able to connect with others and see green businesses when other users share and tag them.
prototype
After rounds of reworking and tweaking, the final design was born. Ecolife was made to empower users to take a step into living more sustainably and gaining a deeper understand of their impacts on our Earth. The result is a clean, intuitive, friendly app that anyone can use and dive into.