Blessed brew overview
Blessed Brew is a Christian-centered coffee brand centered on a mobile app experience that encourages spiritual connection and community. I wanted to design a safe space for believers, supporting the christian community in their walk with God.
Role: Graphic Designer & UX/UI Designer
Timeline: 3 months
Tools used: Figma, Illustrator
problem
Lack of Christian-Based Spaces, the christian community seeks to have more connection, spaces and resources to grow in their spirituality and with each other. There aren’t many options for christians to connect outside of the church environment, thus making them feel disconnected.
solution
I designed Blessed Brew to be that space, an app where people can grow together in faith, ask questions, share their struggles, and dive deeper into the Bible. It’s meant to feel like a cozy digital café where you’re always welcome and never alone.
Surveys
94%
15 out of 16
Mentioned they saw
bible study as important
for their spiritual
growth.
81%
13 out of 16
Said they were seeking
a deeper connection
with their faith.
63%
10 out of 16
Expressed they would
feel less alone if they had acess to more of the
christian community.
interviews
tree testing
Results
90% of testers successfully completed doing the daily devotional task
On average it took users 5-10 seconds to find the correct path and finish the given task
On average it took testers 3-4 clicks to finish their task
COMPETITIVE ANALYSIS
Advantages
Wide Range of media
Audio PLayback
Overwhelming
Disadvantages
Advantages
Daily Reminders
Daily Engagement and high rate of loyal users
Lack of Community
Disadvantages
Community Driven
EngagementPersonalization
Strong Networks
Toxicity
Wide-ranging content
Advantages
Disadvantages
user journey
The user journey was mapped out to reflect a day in the life of a
Christian navigating their faith digitally. Getting a deeper understanding of their needs.
Wireframes
When building the wireframes, I focused on creating a clear visual hierarchy based on what users said they needed most. This helped guide the layout and ensured the app felt intuitive and supportive from the very beginning.
Impact
User-centered from the start
Setting up the user for tailored content
Getting to know the users feelings
Give users a goal
inspiring connections
Being able to share moments with each other to create a stronger community
Offering the space for users to feel seen and connected
Inspiring the christian ocmmunity by sharing life moments with each other, and being able to be their authentic self.
Safe space with reflections
Being able to capture your journey and one day look back on it, capturing their growth one entry at a time.
Users can customize their journal allowing the experience to feel more personal.
Giving the users a safe private space.
diving deeper into the word
Users will have access to daily bible scriptures.
Bible context allows for users to become more familiar with the content.
Being able to have access to daily scripture helps users grow in their faith.
tailored ordering experience
Ordering ahead allows users a seamless daily routine.
Finishing the ordering process with a thank you allows for a more personal feel.
Being able to save drinks creates a more tailored experience.
prototype
I created a high-fidelity, clickable mobile prototype in Figma that shows off the core features, Bible study guides, community forums, daily devotionals, and a journaling section. The whole experience makes it so people can use it on the go, just like they
would check in with a friend or read a quick verse during the day, taking the hassle away from doing things physically. The experience is meant to feel like a breath of fresh air.
APPLICATION - EXHIBITION
As this was my capstone, I decided to highlight it during our final Senior Exhibition. Creating prototypes and deliverables that made the brand feel tangible, and real. And yes, I did serve coffee.
