Blessed brew overview

Blessed Brew is a Christian-centered coffee brand centered on a mobile app experience that encourages spiritual connection and community. I wanted to design a safe space for believers, supporting the christian community in their walk with God.

Role: Lead Designer
Skills: Product Design, Branding, Interactive Prototyping, User Research and Testing
Timeline: 4 months
Tools used: Figma, Illustrator, Photoshop

problem

Christians lack spaces outside church to connect, to grow spiritually, and to build a community, a lot of the times leaving many feeling isolated.

solution

I designed Blessed Brew to be that space, a cozy digital café where believers can grow in faith, share struggles, ask questions, and dive deeper not only the Bible but into christian struggles.

Surveys

94% of participants highlighted bible study as being important.
81% mentioned they were seeking a deeper connection.
63% wanted a community.

Led to Daily Devotionals and Community Tab

Interviews

ANON. #1 “Grow at my own pace”

ANON. #2 “Talk to people who understand the process”

Led to Private Journaling and Safe Discussions

tree testing

90% navigation success rate
5–10s to find path
3–4 clicks/task

Led me to create shallow IA and clear entry points

competitive analysis

Pray.com: overwhelming
Glorify: weak community
Reddit: toxicity risk

Inspired a guided and calming community

user journey

The user journey was mapped out to reflect a day in the life of a Christian navigating their faith digitally. Getting a deeper understanding of their needs.

lo-fi Wireframes

These low fidelity wireframes allowed me to get a sense of what users liked and didn’t like, paving the way to a clear hierarchy that would later be used in the final product.

and many more

user-centered from the beginning

The goal of Blessed Brew was to create a tailored experience for users no matter where they were on their journey.

made to inspire conections

Since many users expressed a strong desire for a faith-centered community, the community tab offers a safe space for Christians to connect and share both their struggles and accomplishments.

reflections and memories

Blessed Brew helps users reflect on their goals and daily choices. The journaling feature lets them capture their thoughts and feelings, creating a space they can revisit and grow from over time.

Bible study aid

An integral part of Blessed Brew’s mission was helping Christians grow closer to God. With Bible study plans and the daily Bible feature, users received a gentle reminder as well as encouragement each day.

prototype

I created a high-fidelity, clickable mobile prototype in Figma that shows off the core features, Bible study guides, community forums, daily devotionals, and a journaling section. The whole experience makes it so people can use it on the go, just like they would check in with a friend or read a quick verse during the day, taking the hassle away from doing things physically. The experience is meant to feel like a breath of fresh air.

APPLICATION - EXHIBITION

As this was my capstone, I decided to highlight it during our final Senior Exhibition. Creating prototypes and deliverables that made the brand feel tangible, and real. And yes, I did serve coffee.